From 12th April to 10th May, the media culture festival of UPC was held around the campus. It is the first attempt for UPC to make students learn more about the media, traditional or new, and improve their ability of media application

        The one-month festival, organized by College Students’ Media Center, Weibo Association of UPC and other student associations, has attracted attention from other universities in Qingdao, such as Ocean University of China, Qingdao Technological University, Qingdao Agriculture University and Qingdao University of S&T. It has offered a series of activities about media of different types, such as photography competition, webpage design competition, dubbing competition and essay competition. Beside these competitions, the organizer also invited scholars and experts of media to give lectures and reports, which has provided a general and basic knowledge for students.

The opening ceremony is held with the national noncommercial advertisement  collecting activity.

Media Experts gives lectures about the growth of new media and its influence on college students.  

Students learn and experience different media through activities.